Trustpilot Review: Is Trustpilot Legit?

Some plugins connect with review websites to help you display them to your site visitors. Finally, look for bad grammar or vague, generic responses such as “Great! Likewise, you may be able to tell if the reviewer is paid to write targeted feedback by checking out their other reviews. If they’re all for one company or even just a few businesses in the same niche, proceed with caution. It’s very similar to Yelp in that it provides easy-to-read statistics on business’ customer satisfaction rates as well as full reviews from individual shoppers. "We're open to all. We believe this is the best way to help consumers make informed decisions when buying products and services."

A 5 equates to “excellent,” while a 1 indicates a “bad” experience. Trustpilot is a digital platform that allows customers to review a business from which they’ve purchased a product or service or contacted customer service. Customers provide a star rating—from one to five—and leave comments about their experience with the company. Just browsing through the recent reviews, I saw a great mix of what seemed like genuine negative, positive, and average reviews, which is always a good sign.

1. By clicking on this link, a profile is automatically created with the personal information that you have already provided to that business.
2. Finally, you may want to embed Trustpilot reviews on your website.
3. This is another clothing retailer I’ve seen advertised on social media, but I’ve never placed an order with the company.
4. Creating a free account on Trustpilot for your business is a great way to interact with your customers, build your online presence and increase your credibility.

Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. We’re an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. Every review on Trustpilot is screened by our bespoke automated fraud detection software that identifies and removes fakes. It looks at multiple data points, such as IP addresses, user identifiers, device characteristics, location data and timestamps, to determine if it exhibits patterns of suspicious behavior. Consumers who've had an experience with a business can create a Trustpilot account and write an unsolicited review. Critics argue that companies will sometimes try to “game” the platform to achieve higher TrustScores.

A low score on Trustpilot doesn’t necessarily mean a company isn’t legit, but it may give you a better idea of what to expect before ordering. Basically, consumers can use Trustpilot to look up businesses and read or leave reviews and ratings. Companies can claim their Trustpilot pages in order to interact directly with their customers.

Based on my research, Trustpilot is definitely a legitimate resource worth your time. This is especially true if you’ve never ordered from a website before or if you need to contact a company that’s active on Trustpilot. This is another clothing retailer I’ve seen advertised on social media, but I’ve never placed most trending currency pairs in 2021 an order with the company. After learning a little more about how Trustpilot works, I decided to check out Fabletics’ listing. Two of Team Clark’s members have successfully ordered products from Everlane, so I checked out that website next. This article was updated in February 2024 and I review it every 12 months.

How Does Trustpilot Work for Businesses?

As we mentioned at the beginning of this article, consumers often use third-party review sites to research a product before buying it. In fact, 91 percent of customers say that reading a positive review will make them more likely to purchase an item. https://www.forex-world.net/blog/forex-basics-setting-up-an-account/ You can also see in the screenshot above that Target hasn’t claimed its profile and doesn’t respond to customer feedback. Although this an established business that many people trust, its reviews don’t reflect that (through no fault of Trustpilot’s).

Businesses that misuse the flagging function damage the trustworthiness of our platform. To counter that practice, Trustpilot has recently added a new “transparent flagging” feature that enables individuals to find out how many reviews a company has flagged. The review platform also started to publish a transparency report that details its efforts to minimize improper flagging. https://www.forexbox.info/xtrade-a-complete-brokerage-firm-review/ Those doubts have forced the company to become more open about client practices in recent years. In 2019, for instance, Trustpilot unveiled a new “transparent flagging” feature that allows consumers to find out how many reviews a given company has flagged. It has also implemented automated fraud detection software to help identify infractions against its flagging policies.

You’ll also see a breakdown of the business’ star ratings as well as the Business Transparency section. This is only visible if the brand has claimed its Trustpilot profile. It will tell you if the company encourages reviews, if it responds to negative feedback, and if it pays to access additional features on the platform. They also receive marketing tools that help them tout their reviews, including widgets that showcase their TrustScore and an image generator tool for social media profiles.

Dominic Manganello reviewed Bose

You even have the option to automate this process and send an email invitation to customers when they complete their purchases. By doing this, I found that all reviews left by manual invitations were great or excellent aside from one outlier. If a specific review (as opposed to the whole profile) seems suspicious to you, try looking into the reviewer.

Dale Chambers reviewed Nicholson Jones Sutton Solicitors

The number of fake or harmful company reviews that Trustpilot removed from its platform, according to its second annual transparency report, released in 2022. I could also see that the company had already responded to many of the negative reviews that were left earlier the same day. That tells me Fabletics is most likely a trustworthy company and that Trustpilot may be a great way to contact Fabletics if I have any questions after my order.

Despite those common complaints, Wish had average ratings on Trustpilot at the time of writing. Wish has claimed its Trustpilot profile and pays to access extra Trustpilot features. While the company has responded to only 2% of its negative reviews, the business transparency block says that Wish typically responds to negative reviews within a week.

In 2021, the company released its first-ever transparency report, which revealed that the company removed 2.2 million fake or harmful reviews—or 5.7% of the total reviews made on its platform. Most of those were identified and removed through its fraud detection software. The following year, the company increased their impact and removed 2.7 million fake or harmful reviews, or 5.8% of all reviews. While anyone can leave reviews on Trustpilot, there are guidelines for who’s eligible to rate and review a company. You have to check a box when leaving a review that confirms you’re writing about your own genuine experience, and you have to enter your email address to verify your review.

So, boosting the number of reviews for your brand (especially positive ones) could increase your sales. When you create a business account, you can start inviting customers to leave feedback. As you may know, customer reviews play an important role in helping people research products, services, and brands that they’re interested in.

Trustpilot Review: Is Trustpilot Legit?

Then I filtered the same table by organic reviews to find that while most were bad, there were still a good number of positive organic reviews posted in the past year. Beneath the option to write a review, you’ll see a breakdown of existing reviews. This feature lets you see what percentage of reviews are bad, poor, average, great and excellent.